We really are True Romantics

I’ve been meaning to write about this all month to give you more chance to check it out, but time as run by and here we are on the last day of a remarkable campaign.

We worked with the nation’s heart charity, The British Heart Foundation (BHF) to launch a new fundraising initiative in Covent Garden and Camden Lock this February.  We invited true romantics to make public declarations of love in support of National Heart Month. We invited them to  write a message on a heart-shaped fob and  attaching  it with a red lock to giant L.O.V.E and Heart sculptures made of galvanised steel,  over   standing over 2 metres high.

We ordered 10,000 locks.  We looked at the empty (though still beautiful) installations and wondered if those true romantics existed. And then they came … You’ll see from the video below that the reaction from the public was overwhelmingly positive.  And having spent time back at the Covent Garden site this month, I’ve witnessed this first hand.  Even when the fundraising team had left for the day, people were stopping, reading, making passersby take photos of them next to it, sharing socially.


And those 10,000 locks? All sold out.  What an incredible response.



Crisis at Christmas 2012

Crisis at Christmas logoThousands of guests were welcomed by Crisis at Christmas centres this year, with all their residential centres filled to capacity and day centres busy throughout the whole week.   People took advantage of medical services, advice services, as well as a bunch of activities (yoga, art, music, sport) and beauty treatments like hairdressing and massage

Here’s a short video with guests sharing their experiences:


If you’d like to join me (and the 2 celebs we had at the North London centre) as a volunteer next year, applications open in October.  Or you can make a donation here.

With homelessness on the rise, we owe it to charities like Crisis to support their life-changing services and campaigning.

Social Media Week: so good we’re doing it twice.

Social Media Week is back (yes, it does feel like less than a year – the last edition was in February), returning to London from 24th – 28th September 2012. The theme once again is “Empowering Change through Collaboration”, a reflection on the global impact of social media and its role as a catalyst in driving cultural, political, economic and social change.

Naturally this is a theme very close to our hearts. We’ve talked many times in public and private of the potential of social media to have a real world impact, especially when it’s part of an integrated approach. So at the agency we’ve picked up the theme by hosting an event that’s a retrospective look at how that could work, and another that’s a mid-appeal challenge to bloggers and social media types to make change happen.

We’re hosting a session on Tuesday 25th, “Social TV: speaking the unspeakable”, where we’ll look at how social media has changed media consumption and consumer behaviour.  Then we’ll have the opportunity to explore how, when Channel4 launched 4 Goes Mad, a bold season challenging mental health stigma and discrimination, Rethink Mental Illness and Mind worked together to make the most of social networks. Our speakers are Marie James, Creative Digital Producer at Channel 4 Television, Taryn Ozorio, Digital Manager at Mind and Abigail MacDougall, Digital Manager at Time to Change (Mind and Rethink Mental Illness’ anti-discrimination campaign). The session is perfect for anyone working within communications, campaigning or fundraising, whether directly involved with digital or not.

I’ll also be speaking on Wednesday at “Sustainable Brands Doing Well By Doing Good In Social”  looking at how we create social communications that drive action in the real world.  I’m in very esteemed company, including Tamasine Johnson, Senior Digital Campaigns and Social Media Manager, National Trust and Julia Monro, M&S Social Media Manager.

I hope to see you there.  And of  I’ll be Tweeting as much as I can from things I get to during the week – just follow #goodsocial  and #smwldn .

I’ve finally done it, and it feels good.

Having discussed the virtues of crowdfunding at length, and even looked at launching film project on Sponsume, I’ve finally become a backer.   I spend probably too much of my time and money on music. Talking about it, listening to it, watching it.   But, despite an early incarnation as a club promoter, I’ve never been directly involved in it.   That all changed when I spotted this:

It was principle of every good cause needs a soundtrack, and the potential of music to change things that caught my eye.  The album was the prize.  However, the experience along the way as a backer has been a pleasure.  It’s those simple things we always talk about in the charity sector.  Regular, personal updates.. Transparency (things are inevitably a bit behind schedule). Promises fulfilled. A few thank yous.  And a real, tangible sense of achievement when I finally got the first three tracks.

Whilst I respect what Occupy stands for, I wasn’t convinced that their actions to date were going to stimulate debate amongst a mass audience. But this could be a move in the right direction.  You may not agree wholeheartedly with the cause. You may not like all the tracks.  But, to paraphrase Billy Bragg at yesterday’s Apple Cart festival, the great thing about living in a democracy is tolerating the views of others.

In the great tradition of singer-songwriters and folk, this is a collection of songs that will make you think.  It includes tracks by the likes of Billy Bragg, Martha Wainwright and Get Cape. Wear Cape. Fly. The album artwork is by the legendary Jamie Reid. The digital version of “Folk The Banks” is out today via the website  and the CD will be available in all the usual places from Wednesday.

Go on, give it a listen.

Getting heard in an ever louder world

I hosted a session at the Charity Comms Social Media conference on how to get your message out clearly amongst the noise of the social web, and I thought I’d share my slides.

Getting heard in_an_ever_louder_world

I’ve been asked to share the stats that I ran through to accompany the first slide.  They’ve been accrued from various sources so  here they are in one place:
  • 3.5 billion pieces of content are shared on Facebook each week
  • 60 hours of video are uploaded every minute
  • 500 years of YouTube video are watched every day on Facebook,
  • Over 700 YouTube videos are shared on Twitter each minute
  • 100 million people take a social action on YouTube (likes, shares, comments, etc) every week
  • 25% of search results for the World’s Top 20 largest brands are links to user-generate  content
  • 34% of bloggers post opinions about products & brands
  • 90% of consumers trust peer recommendations, 70% from strangers,  14% trust advertisements
  • 56%  say they are more likely to recommend a brand after becoming a fan
  • 3% of people return to a Facebook page after they’ve “liked” it

This is the video that the Dell team shared in their presentation, which also has a few useful nuggets:

Throughout the day there were  a couple of clear themes:  integration and being, rather than doing, social.   The communications landscape is evolving at an ever increasing pace, with the proliferation of media channels and the seemingly unpredictable ways in which people jump from TV to Facebook to Google to online reviews to text messages to magazines … and so on.

The simplest way to look at this when planning a communications strategy is to put media into three categories: paid, owned and earned.   The balance of these will vary depending on what your key objectives are. Broadly speaking, as the diagram at the end of the presentation shows:

  • Paid jumpstarts owned by driving traffic to your website, social media accounts etc
  • Owned sustains earned by providing detailed information, news releases etc
  • Earned drives effectiveness and impact up by leveraging the networks of others to increase the reach of your story

The conversations on the social web never stop.  We can’t just buy ad space then call it quits. We have to continue the conversation, engage consumers and really earn that earned media. We don’t want any ‘dead ends’ — that conversation should be cross-platform.  The goal is to connect the dots and integrate all media for maximum results.

The important thing to remember is that social media is not a vertical, like advertising or PR.  It’s a horizontal layer that wants to touch every part of your organization, from supporter acquisition to donor retention, from service delivery to volunteer communications and beyond.   When we start thinking in that way is when we start being, not just doing, social.



Storify: Social Giving – fundraising’s “third way”?

  1. Share
    @PDarigan @Sponsume I just wonder if in a few years anyone will give without asking ‘What’s in it for me’? And that’s kinda sad. #smwgood
    Mon, Feb 13 2012 16:23:43
  2. Share
    #smwgood lots to think about for me tonight @thegoodagency thanks for organising a great event and, for once, skype didn’t let us down.
    Mon, Feb 13 2012 15:19:05
  3. Share
    Similar insight from @paullyoung #smwgood MT @spirals Stop thinking of campaigns, strt thinking about ongoing relationships #smw4x4 #smwldn
    Mon, Feb 13 2012 14:42:22
  4. Share
    Interesting stuff at #smwgood from @paulyoung and co, had to dash for train so no time to chat to @thegoodagency sadly #smwldn
    Mon, Feb 13 2012 14:03:06
  5. Share
    @londoncharlotte @paullyoung @sponsume @thegoodagency thank you all – inspiring stuff! #smwgood
    Mon, Feb 13 2012 13:53:35
  6. Share
    But looking to really develop the relationship with the donor to take it to new/more personal level #SMW12 #smwgood
    Mon, Feb 13 2012 13:49:37
  7. Share
    @paullyoung recognises that donors are primarily giving to their friends (who give up their birthday) and the charity second #smwgood #SMW12
    Mon, Feb 13 2012 13:48:44
  8. Share
    “Fundraise” much more exciting than “Donate”. Also much more about a shared, sharing experience. #smwgood @paullyoung
    Mon, Feb 13 2012 13:47:26
  9. Share
    @paullyoung: “mistakes, we’ve made a few…” – At least he can say they did it their way ;p #smwgood #smwldn #sinatra
    Mon, Feb 13 2012 13:46:15
  10. Share
    Inspire people to give #smwgood #smwldn @Charitywater
    Mon, Feb 13 2012 13:44:32
  11. Share
    2. Don’t ask for money instead tell a great story and provide great visuals @paullyoung @Charitywater #smwgood #smwldn
    Mon, Feb 13 2012 13:40:26
  12. Share
    .@reenamandora maybe not all donors, maybe target only the younger more “social” end of fundraising? #smwgood
    Mon, Feb 13 2012 13:39:53
  13. Share
    “@reenamandora: To phone and say happy birthday might be weird? #smwgood” <<< we’re trialling it with our marathon runners this year.
    Mon, Feb 13 2012 13:38:28
  14. Share
    Very inspiring chat from @paullyoung, thank you! #smwgood
    Mon, Feb 13 2012 13:37:52
  15. Share
    Being personal in the UK is a big ask. We keep to ourselves and are quite private. To phone and say happy birthday might be weird? #smwgood
    Mon, Feb 13 2012 13:36:48
  16. Share
    Liked the @mycharitywater talk/example very much #smwgood
    Mon, Feb 13 2012 13:36:39
  17. Share
    Social CRM essential to @charitywater model – amaze your customers #smwgood
    Mon, Feb 13 2012 13:34:55
  18. Share
    Shd we swap phone upgrade campaign for ‘happy birthday’ campaign with no financial ask? Is this too feelgood/weird for UK? #smwgood #smwldn
    Mon, Feb 13 2012 13:34:46
  19. Share
    ‘Be personal make contact and reach out be personal properly’ #smwgood #smwldn @charitywater talking about social giving
    Mon, Feb 13 2012 13:34:36
  20. Share
    Wells all marked on maps with GPS & tagged so can see what you’ve funded. #smwldn #smwgood
    Mon, Feb 13 2012 13:34:30
  21. Share
    Final key learning from @paullyoung: Help donors see the impact of their donation. GPS on wells, video footage, email #SMW12 #smwgood
    Mon, Feb 13 2012 13:34:27
  22. Share
    Fundamental 5: show people their impact says @paullyoung #smwldn #smwgood
    Mon, Feb 13 2012 13:33:34
  23. Share
    Personalised thank you videos: 250 done for donors: youtube.com/charitywater/t… #smwgood
    Mon, Feb 13 2012 13:32:55
  24. Share
    Personal connections are so valuable! #smwgood #smwldn @charitywater
    Mon, Feb 13 2012 13:32:16
  25. Share
    Key learning No.3: “Do it wrong quickly”… test it, evaluate, measure = LEARN #SMW12 #smwgood
    Mon, Feb 13 2012 13:32:14
  26. Share
    Fundamental 4 from @paullyoung – be personal. Not just “dear xx” in an email. Call on birthdays,e.g. #smwldn #smwgood
    Mon, Feb 13 2012 13:32:10
  27. Share
    Ah seems model has changed on Water Forward, so it’s got more longevity. #smwldn #smwgood #smwgood
    Mon, Feb 13 2012 13:31:24
  28. Share
    Fundamental 3: do it wrong quickly. Test, do more of what works says @paullyoung Agree: make, measure, learn #smwldn #smwgood
    Mon, Feb 13 2012 13:29:29
  29. Share
    SO much care and attention to supporters @charitywater. Very inspiring talk from @paullyoung. #smwgood #smwldn
    Mon, Feb 13 2012 13:30:00
  30. Share
    Key learning from @paullyoung 2) Don’t ask for money publicly. Instead ask them to give up a birthday. Longevity in relationship #smwgood
    Mon, Feb 13 2012 13:29:28
  31. Share
    Build relationships with donors and they will give, fundraise and influence. An interesting angle – don’t ask for money! #smwldn #smwgood
    Mon, Feb 13 2012 13:29:09
  32. Share
    Think about your personal relationships: you don’t invest your time with someone that makes you sad/cry/emotionally unhappy! #smwgood #SMW12
    Mon, Feb 13 2012 13:27:52
  33. Share
    Fundamental 2: don’t ask for money. Tell good stories, create something truly amazing @paullyoung #smwgood #smwldn #smwgood
    Mon, Feb 13 2012 13:27:44
  34. Share
    Supporters = give raise influence. Spread the positivity baby. Good news stories are great to share. #smwgood @paullyoung @charitywater
    Mon, Feb 13 2012 13:27:16
  35. Share
    Fundamental 1: be positive. Build those relationships. @paullyoung #smwldn #smwgood #smwgood
    Mon, Feb 13 2012 13:27:04
  36. Share
    Be positive lessons learnt from online fundraising @Charitywater #smwgood #smwldn
    Mon, Feb 13 2012 13:27:01
  37. Share
    Key learnings from @paullyoung of CharityWater: 1) BE POSITIVE! Don’t make donors cry!! Relationship = give, raise, spread #SMW12 #smwgood
    Mon, Feb 13 2012 13:26:40
  38. Share
    It’s all about building relationships says @paullyoung #smwldn #smwgood #smwgood
    Mon, Feb 13 2012 13:26:07
  39. Share
    People confuse the platform (MyCharityWater) with the success of @charitywater It’s not that simple … #smwldn #smwgood #smwgood
    Mon, Feb 13 2012 13:24:47
  40. Share
    Love @charitywater #infographic – or is it an #infoposter ? – on http://www.charitywater.org #smwgood
    Mon, Feb 13 2012 13:23:28
  41. Share
    The start of @charitywater was giving up a birthday. That’s what drove the online model. #smwldn #smwgood
    Mon, Feb 13 2012 13:22:41
  42. Share
    People interested in social giving #smwldn #smwgood I recommend this slidesha.re/qmI5np for more on @ajleon’s unfundraising
    Mon, Feb 13 2012 13:22:37
  43. Share
    100% of donation to projects @charitywater such a fantastic claim! #smwgood
    Mon, Feb 13 2012 13:22:08
  44. Share
    Up now: @paullyoung with his 5 big learnings from his 2 years as Digital Director of @charitywater #smwldn #smwgood #smwgood
    Mon, Feb 13 2012 13:20:19
  45. Share
    @ajleon Hey! your extended village stuff was cited as (cracking) example of social giving at #smwldn #smwgood
    Mon, Feb 13 2012 13:19:17
  46. Share
    Crowdfunding applied to charities. Fascinating stuff, thanks Greg Vincent #smwgood #smwldn
    Mon, Feb 13 2012 13:18:48
  47. Share
    #smwgood #smwl ‘cherish your bloggers they do a lot of work for you’. Anyone blogging on @Oasis_UK let me know, we want to cherish you!
    Mon, Feb 13 2012 13:18:09
  48. Share
    @sponsume Can see it working for smaller one-off projects, but how can it work to just fund the ongoing plan? Is it niche? #smwgood #smwldn
    Mon, Feb 13 2012 13:18:02
  49. Share
    Crowd-funding projects can’t stand on their own w/o the community, so push through own social media #smwgood
    Mon, Feb 13 2012 13:17:21
  50. Share
    Important to amplify the noise about fundraising through social networks – yours & others. #smwldn #smwgood #crowdfunding #smwgood
    Mon, Feb 13 2012 13:17:20
  51. Share
    @josephdownie To move people from supporter to advocate them, we need to “reward” in some way. Gd question for Q & A … #smwgood #smwgood
    Mon, Feb 13 2012 13:14:46
  52. Share
    @medavep hahah, I did that sum too! they ask for £20 and get £70 #smwgood
    Mon, Feb 13 2012 13:15:27
  53. Share
    Actually, last tweet should have been in euros I think #smwgood
    Mon, Feb 13 2012 13:14:17
  54. Share
    .@josephdownie #commoncause’s work is important here- incentivising donations prob shooting ourselves in the foot in the long run #smwgood
    Mon, Feb 13 2012 13:13:26
  55. Share
    @josephdownie Good Q, but is @Sponsume reward system that far rmvd from wildlife charity campaigns around ‘adopt an animal etc.’? #smwgood
    Mon, Feb 13 2012 13:11:38
  56. Share
    @werdna101 @sponsume video much more compelling than a rather dry pitch document #smwgood
    Mon, Feb 13 2012 13:11:29
  57. Share
    Interesting e.g at #smwgood,around £5k raised from 72 backers in 40 days. So average funder giving around £69 #crowdfunding #smwldn
    Mon, Feb 13 2012 13:10:16
  58. Share
    @sponsume have video as a compulsory part of project listing. See it as essential to public engagement #smwgood
    Mon, Feb 13 2012 13:09:35
  59. Share
    So crowdfunding isn’t donations. But credit on a film is quite similar to owning a colour surely? And can we gift aid it?! #smwgood
    Mon, Feb 13 2012 13:09:23
  60. Share
    Video is essential and integral part of the @sponsume pitch page. Need to create relationship with potential ‘investors’ #SMW12 #smwgood
    Mon, Feb 13 2012 13:08:56
  61. Share
    . @NatalieAquilina Good question. Social giving is a great way to reach new supporters. #smwgood #smwldn #smwgood
    Mon, Feb 13 2012 13:07:30
  62. Share
    Is it creating a tricky precedent if we ‘incentivize’ charitable giving? Do people give and expect more than a thankyou? #smwgood #smwldn
    Mon, Feb 13 2012 13:06:06
  63. Share
    Crowd funding not donation and not investment. It sits in the middle somewhere #smwgood
    Mon, Feb 13 2012 13:06:05
  64. Share
    Crowdfunding:not about convincing few people to donate large stakes. It’s about the crowd (promote your project to wider audience) #smwgood
    Mon, Feb 13 2012 13:05:21
  65. Share
    Crowdfunding: the main benefit is to create a buzz and social conversations #smwgood
    Mon, Feb 13 2012 13:05:17
  66. Share
    crowd-funding isn’t donation and it isn’t investment – have to sell the *rewards* of your project #smwgood
    Mon, Feb 13 2012 13:05:16
  67. Share
    Crowdfunding is not about donations and not about investment. It’s about rewarding supporters. Ask for a little from a lot #smwgood #smwldn
    Mon, Feb 13 2012 13:04:30
  68. Share
    #crowdfunding says @sponsume is not pure donation, not investment, but something in between #smwgood #smwldn #smwgood
    Mon, Feb 13 2012 13:04:03
  69. Share
    “crowd funding is about selling rewards linked to your project” @sponsume #smwldn #smwgood
    Mon, Feb 13 2012 13:02:29
  70. Share
    Will fundraising models change to fit in with what the public want and the way they want to connect with charities? #smwgood
    Mon, Feb 13 2012 13:01:59
  71. Share
    @Sponsume crowdfunding – engagement (x3), accountability, rewards. #smwgood
    Mon, Feb 13 2012 13:01:41
  72. Share
    Crowdfunding for charities should be used for tangible projects. It increases accountability and is about selling rewards #smwgood
    Mon, Feb 13 2012 13:01:29
  73. Share
    Director of @sponsume: only accept project-based idea (not just general themes).Important for public to see where money goes #SMW12 #smwgood
    Mon, Feb 13 2012 13:00:55
  74. Share
    @allthatkatydid Ah it was the psychological glue between Draper (trad advertising) & Zuckerberg (social media) #smwgood #smwldn #smwgood
    Mon, Feb 13 2012 13:00:54
  75. Share
    Crowd funding who knew?! Greg from @sponsme is breaking it down #smwgood #smwldn
    Mon, Feb 13 2012 12:59:12
  76. Share
    @Jack_Ashman two jars of cookies, 1 full 1 half, cookies in half full tasted better. Not 100% sure how applied to zuckerberg – yet! #smwgood
    Mon, Feb 13 2012 12:58:18
  77. Share
    Greg from @sponsume showing us the theory & practice of #crowdfunding #smwgood #smwldn #smwgood
    Mon, Feb 13 2012 12:56:06
  78. Share
    Greg from @Sponsume up now – crowdfunding solutions #smwgood #smwldn (idea, in varying forms, is hundreds of years old)
    Mon, Feb 13 2012 12:54:40
  79. Share
    Online donations make up 3% of total charity donations. Shocking, what will push this up in the year to come….#smwgood
    Mon, Feb 13 2012 12:54:35
  80. Share
    Online donations up 85%. But still tiny. So much growth to come #smwgood.
    Mon, Feb 13 2012 12:54:19
  81. Share
    @PDarigan Glad you liked it – psychologists certainly know how to do experiments! #smwgood #smwgood
    Mon, Feb 13 2012 12:53:56
  82. Share
    The share of donations made online has risen by 85% in last 3 years (but still only counts or 3.7% of all donations) #SMW12 #smwgood
    Mon, Feb 13 2012 12:50:30
  83. Share
    54% have a social network account. Thought it would be much higher #smwgood
    Mon, Feb 13 2012 12:48:58
  84. Share
    Scarcity in action: invite a few (limited) number of guests, see immediate demand… “scarce stuff is good stuff” #smwgood #SMW12
    Mon, Feb 13 2012 12:46:09
  85. Share
    Last tweet was before they used @ajleon’s case study, honest! #smwgood
    Mon, Feb 13 2012 12:45:41
  86. Share
    Starting to see similarities between social giving concept and @ajleon’s “unfundraising” concept presented at IOF #smwgood #smwldn
    Mon, Feb 13 2012 12:44:47
  87. Share
    Clear role for social. Creating a ripple effect amongst established supporters #smwgood
    Mon, Feb 13 2012 12:44:41
  88. Share
    Social giving: it’s not the platform, it’s the tech and human behaviour #smwgood
    Mon, Feb 13 2012 12:44:35
  89. Share
    Kodak carousel and facebook timeline – right? @londoncharlotte @thegoodagency #smwgood #cookies #nom
    Mon, Feb 13 2012 12:44:00
  90. Share
    Work with acquired donors to leverage their networks – make them social donors #smwgood #smwldn
    Mon, Feb 13 2012 12:42:13
  91. Share
    REnjoy everyone! sad to miss it. T @thegoodagency: And we’re off! #smwldn biscuits as prizes to start off! #smwgood
    Mon, Feb 13 2012 12:41:32
  92. Share
    Ah, the age old biscuit question – hand in the cookie jar? :/ #smwgood #smwldn #socialgiving
    Mon, Feb 13 2012 12:40:36
  93. Share
    Interesting thoughts about the theoretical psychology of consumers. But can’t stop thinking about biscuits!! #smwgood #SMWLDN #SMW12
    Mon, Feb 13 2012 12:40:35
  94. Share
    Psychology in action very interesting #smwgood #smwldn
    Mon, Feb 13 2012 12:40:22
  95. Share
    Anyone know what Mad Men, Mark Z’burg and biscuits/cookies got in common? #smwgood
    Mon, Feb 13 2012 12:39:24
  96. Share
    Heuristic thinking – reciprocity, social proof, consistency, liking, scarcity #smwgood
    Mon, Feb 13 2012 12:36:48
  97. Share
    Live now at #smwldn and #smwgood with the Good Agency. Consumer psychology… Basically watch Mad Men and read The Hidden Persuaders.
    Mon, Feb 13 2012 12:34:50
  98. Share
    Eagerly awaiting talks from @thegoodagency @londoncharlotte @paullyoung @sponsume #smwgood #SMWLDN (loving the recycled notebook too)…
    Mon, Feb 13 2012 12:31:08
  99. Share
    At my first #smwldn event of the week at @thegoodagency Expecting lots of good stuff on fundraising through social media. #smwgood
    Mon, Feb 13 2012 12:31:08
  100. Share
    Snacks and wine! And fundraising! Great combo #smwldn #smwgood
    Mon, Feb 13 2012 12:23:02
  101. Share
    Hello to @paullyoung @Sponsume and @londoncharlotte at the @thegoodagency social giving event #smwldn #smwgood
    Mon, Feb 13 2012 12:23:02
  102. Share
    Party in my mouth @thegoodagency #smwgood w @LadyCarlyCroft
    Mon, Feb 13 2012 12:23:02
  103. Share
    Welcome to Social Media Week. Really excited about @thegoodagency sessions on social giving & social news. #smwldn #smwgood
    Mon, Feb 13 2012 02:20:43

Storify: Is eyewitness news, news?

  1. Share
    A big thank you to our amazing panelists @adamblottr @jasonmillsitv @fergb @StephenSidlo for our “Eyewitness News” debate. #smwldn #smwgood
    Tue, Feb 14 2012 07:35:22
  2. Share
    @fergusb ‘technology is not a replacement for normal human behaviour’ – no, because it IS normal human behaviour #smwgood
    Tue, Feb 14 2012 05:34:35
  3. Share
    Really interesting panel and audience at #smwgood for #smwldn – thanks for inviting me
    Tue, Feb 14 2012 05:40:46
  4. Share
    I thought the live ‘Is eyewitness news,news’ event @thegoodagency was very #good – a thought-provoking debate to start the day. #smwgood
    Tue, Feb 14 2012 05:18:31
  5. Share
    On measurement: I’ve found that @Storify is a very effective way of demonstrating social media worth to senior management #smwgood #smwldn
    Tue, Feb 14 2012 05:08:26
  6. Share
    Interesting discussion about news, citizen journalism and trust at #smwldn #smwgood. Kate
    Tue, Feb 14 2012 05:08:23
  7. Share
    Charities should use volunteers to generate content on social media. If it trends it may be picked up by media #smwgood v/@mynewsdesk_uk
    Tue, Feb 14 2012 05:08:15
  8. Share
    Do comms pros value ‘mainstream’ coverage over social media ‘buzz’ because they feel they can’t quantify social buzz? #smwgood #smwldn
    Tue, Feb 14 2012 05:05:09
  9. Share
    So much resource is being pumped into PR via corporates – surely they should invest equally in #sm. Sharing is caring #smwldn #smwgood
    Tue, Feb 14 2012 05:04:54
  10. Share
    Analytical is there to prove the ROI of the value of investing is communications work @jonobean #smwgood #smwldn
    Tue, Feb 14 2012 05:04:50
  11. Share
    Seminar on social media at @thegoodagency this morn #smwldn #smwgood – interesting stuff!
    Tue, Feb 14 2012 05:04:28
  12. Share
    Charities/NGOs – leverage the engagement in your employee/volunteer base. An army of communicators? #smwgood #smwldn
    Tue, Feb 14 2012 05:02:51
  13. Share
    Charities (can) build great engagement with their volunteers. It’s an emotional relationship, not necessarily (just) monetary. #smwgood
    Tue, Feb 14 2012 05:02:20
  14. Share
    Charities should use their volunteers to generate your content on social media. If it trends it may be picked up by media #smwgood
    Tue, Feb 14 2012 05:01:17
  15. Share
    “Technology is not a replacement for normal human behaviour.” @fergb – it’s people behind both. #smwldn #smwgood
    Tue, Feb 14 2012 05:00:47
  16. Share
    Would love to know how much the chilling effect of libel law affects the stories @adamblottr will cover (or not!) #smwldn #smwgood
    Tue, Feb 14 2012 04:59:56
  17. Share
    Comms pros, think: Is it news? Is it current? Is it new? Is your analysis/insight new? Is there a… ahem… celeb?! #smwgood #smwldn
    Tue, Feb 14 2012 04:59:38
  18. Share
    Get your development officer’s story in country – not the story from your spokesperson back at head office #smwgood
    Tue, Feb 14 2012 04:58:40
  19. Share
    Charities should use social media to find out what is current and base your news stories around that #smwgood #smwldn
    Tue, Feb 14 2012 04:58:36
  20. Share
    What is happening to the ‘exclusive’? #smwgood #smwldn
    Tue, Feb 14 2012 04:57:13
  21. Share
    Talking about how to sell in your story. Social media is not a replacement for normal human behaviour so pick up the phone! #smwgood #smwldn
    Tue, Feb 14 2012 04:56:51
  22. Share
    @jasonmillsitv says we put out news, not agendas #smwgood
    Tue, Feb 14 2012 04:55:54
  23. Share
    Just because someone tweets a photo (eg riots) does that mean the media has the right to publish it as it’s in the public domain? #smwgood
    Tue, Feb 14 2012 04:53:26
  24. Share
    “We won’t have anything on the site that is potentially libellous” says @adamblottr. Interesting. *ponders* #smwgood #smwldn
    Tue, Feb 14 2012 04:52:22
  25. Share
    @thegoodagency does social media mean we hear more diverse voices or does it just end up bring used in v trad news format? #smwldn #smwgood
    Tue, Feb 14 2012 04:50:17
  26. Share
    Organisations: if you are the ‘victim’ of an untrue story, are you well equipped to turn the digital tide? #smwgood #smwldn
    Tue, Feb 14 2012 04:50:04
  27. Share
    Hooray, someone is asking about accountability at #smwgood #smwldn. It’s an important point.
    Tue, Feb 14 2012 04:49:53
  28. Share
    Q from audience: If a citizen journalism site gets it wrong and implicates someone unfairly, what are the repercussions? #smwgood #smwldn
    Tue, Feb 14 2012 04:49:33
  29. Share
    Nothing’s 100% verified. Multiple sources means consumers must be savvier about what each one represents. #smwgood #smwldn
    Tue, Feb 14 2012 04:46:52
  30. Share
    absolutely – tailoring your msg is key “@HeatherMND: Find your influencers. Different messages go to different people :) #smwgood”
    Tue, Feb 14 2012 04:46:48
  31. Share
    Find your influencers. Different messages go to different people :) #smwgood
    Tue, Feb 14 2012 04:43:44
  32. Share
    What is the difference between eyewitness news and news from a newsorganisation if the newsorg. doesn’t check the facts? #smwgood #smwldn
    Tue, Feb 14 2012 04:43:01
  33. Share
    Lively debate about the value and authenticity of citizen journalism at #smwgood #smwldn
    Tue, Feb 14 2012 04:42:30
  34. Share
    Loving the debate about verifying facts before releasing a story- is it better to be right or first? #smwgood #smwldn
    Tue, Feb 14 2012 04:41:47
  35. Share
    @thegoodagency Since we’ve heard their successes, would be interested to hear @adamblotter talk about their two f-ups. #smwldn #smwgood
    Tue, Feb 14 2012 04:41:17
  36. Share
    @jasonmillsitv people are more informed now but they still come to and trust traditional media sources #smwgood #smwldn
    Tue, Feb 14 2012 04:41:15
  37. Share
    How does fragmentation affect news outlets!? #smwgood
    Tue, Feb 14 2012 04:40:15
  38. Share
    Q from audience: because you have a range of media sources to get news from, does that make you a sharper or rounder journalist? #smwgood
    Wed, Feb 15 2012 14:14:11
  39. Share
    Trusted is more important than first #smwgood #6words1day
    Tue, Feb 14 2012 04:40:02
  40. Share
    Is it better to be first with a story or right? Well, it’s better to be both! #smwgood
    Tue, Feb 14 2012 04:38:21
  41. Share
    Oops. Causing trouble at #smwldn #smwgood. Can’t help myself.
    Tue, Feb 14 2012 04:37:38
  42. Share
    This debate is well #good #smwgood
    Tue, Feb 14 2012 04:37:24
  43. Share
    Trad media takes longer to break stories because they have to verify facts and get permission for photos, videos etc #smwgood #smwldn
    Tue, Feb 14 2012 04:35:22
  44. Share
    Great debate on fact checking in news gathering @thegoodagency #smwldn #smwgood
    Tue, Feb 14 2012 04:34:59
  45. Share
    @adamblottr says you get credibility by breaking news early and getting it right! #smwgood #smwldn
    Tue, Feb 14 2012 04:34:24
  46. Share
    RT @radiokate: No. That is a dangerous assumption from @adamblottr. Thank goodness for fact checkers. #smwgood #smwldn
    Tue, Feb 14 2012 04:31:10
  47. Share
    Blottr “puts its balls on the line”. Eg they published first image of Gaddafi shot, while other media were still verifying #smwgood #smwldn
    Tue, Feb 14 2012 04:30:01
  48. Share
    @adamblottr says as a citizen journalist site they do not use news sites verify facts. Their content is user-led #smwgood #smwldn
    Tue, Feb 14 2012 04:29:32
  49. Share
    #sm journalists are more entertaining than big corporates; plus you get content just as quick. Will professional PR fade? #smwldn #smwgood
    Tue, Feb 14 2012 04:27:53
  50. Share
    Now @thegoodagency for ‘Is eyewitness news, news?’ Some fantastic debates on the citizen journalist vs news organisation #smwldn #smwgood
    Tue, Feb 14 2012 04:27:29
  51. Share
    We can benefit from citizen journalists and career journalists to bring us the stories, contribute, hold politicians to account. #smwgood
    Tue, Feb 14 2012 04:27:25
  52. Share
    #sm journalists are more entertaining than big corporates; plus you get content just as quick. Will professional PR fade? #smwldn #smwgood
    Tue, Feb 14 2012 04:27:53
  53. Share
    @thegoodagency in light of recent developments, what do the panel think about journalists breaking news stories on Twitter ? #smwgood
    Tue, Feb 14 2012 04:25:50
  54. Share
    @mynewsdesk_uk No. That is a dangerous assumption from @adamblottr. Thank goodness for fact checkers. #smwgood #smwldn
    Tue, Feb 14 2012 04:24:57
  55. Share
    Which sources can be trusted for news? #smwgood
    Tue, Feb 14 2012 04:26:19
  56. Share
    Panel agrees that the news orgs and their journos are compatible and should work cohesively #smwgood #smwldn
    Tue, Feb 14 2012 04:24:22
  57. Share
    We can benefit from citizen journalists and career journalists to bring us the stories, contribute, hold politicians to account. #smwgood
    Tue, Feb 14 2012 04:27:25
  58. Share
    Individual and organisation twitter accounts can – and should – coexist side by side. #smwgood
    Tue, Feb 14 2012 04:23:01
  59. Share
    Is it a challenge to news orgs when their journos are ‘famous’ on Twitter? Do people want to follow individuals rather than orgs? #smwgood
    Tue, Feb 14 2012 04:22:10
  60. Share
    Big split of opinion on the panel. If everyone is saying something on social media it is likely to be true? Or not? #smwgood #smwldn
    Tue, Feb 14 2012 04:21:47
  61. Share
    Wow, really @adamblottr? “if something is trending on Twitter it’s generally true”. You said that out loud. Twice?!?! #smwldn #smwgood
    Tue, Feb 14 2012 04:18:33
  62. Share
    If it’s trending, the chances are it’s factually correct @adamblottr #smwldn #smwgood
    Tue, Feb 14 2012 04:18:17
  63. Share
    Just because something is out there & trending on SM, doesn’t mean it’s true or factually correct <- wise words from @fergb #smwgood
    Tue, Feb 14 2012 04:17:54
  64. Share
    @jasonmillsitv says 18-21 yr olds are up to speed on news due to Facebook & twitter use #smwgood
    Tue, Feb 14 2012 04:17:08
  65. Share
    Just because it’s out there in social media doesn’t make it true. Deaths have been reported by news agencies that weren’t true #smwgood
    Tue, Feb 14 2012 04:17:32
  66. Share
    @jasonmillsitv from news sources like BBC, ITN, from people they trust #smwgood #smwldn
    Tue, Feb 14 2012 04:16:25
  67. Share
    @londoncharlotte asks if people are using social media as their only news source, who are they trusting? #smwgood #smwldn
    Tue, Feb 14 2012 04:15:25
  68. Share
    only 60% of world covered by news agency bureaux now #smwgood
    Tue, Feb 14 2012 04:14:55
  69. Share
    “Social media has changed media more than TV or print did” says @adamblottr #smwgood #smwldn #futurecomms
    Tue, Feb 14 2012 04:14:54
  70. Share
    Social media plugs the gap for news agencies that don’t have foreign journos #smwgood #smwldn
    Tue, Feb 14 2012 04:14:42
  71. Share
    Question from the audience: “Are we actually better informed now?” #smwgood #smwldn
    Tue, Feb 14 2012 04:12:29
  72. Share
    Social media has allowed people to make money as eye witnesses #smwgood #smwldn
    Tue, Feb 14 2012 04:10:58
  73. Share
    Ah jolly good, @jasonmillsitv talking sense. Social media hasn’t changed the central tenets of journalism, you still fact check. #smwgood
    Tue, Feb 14 2012 04:09:21
  74. Share
    @jasonmillsitv views Tweeters as witnesses, which is the same in traditional media. Just harder to sort through the ‘real’ #smwgood
    Tue, Feb 14 2012 04:08:46
  75. Share
    Still have to consider exactly the same things when we tell a story, even in the social media world @fergusb #smwldn #smwgood
    Tue, Feb 14 2012 04:08:10
  76. Share
    @jasonmillsitv doesn’t think social media has changed anything for the professional but has for the consumer #smwgood #smwldn
    Tue, Feb 14 2012 04:07:27
  77. Share
    For the consumer everything has changed. For the professional nothing has changed @jasonmillsitv #smwldn #smwgood
    Tue, Feb 14 2012 04:07:18
  78. Share
    Social media is an agent and tool for change but not necessarily the greatest @fergb #smwldn #smwgood
    Tue, Feb 14 2012 04:06:08
  79. Share
    Social media is the unmoderated element of news unlike TV where news is just consumed #smwgood #smwldn
    Tue, Feb 14 2012 04:06:07
  80. Share
    Social media has forced us to change. It’s such a transparent medium. @adamblottr #smwldn #smwgood
    Tue, Feb 14 2012 04:05:03
  81. Share
    Iran has since changed it’s mind, realising social media could also be used for tracking and propaganda – @stephensildo #smwldn #smwgood
    Tue, Feb 14 2012 04:04:58
  82. Share
    Social media has enabled transparency and has provided a tool for change #smwgood #smwldn
    Tue, Feb 14 2012 04:04:34
  83. Share
    When @Demotix was started, it was immediately banned by Iran, they thought it was against social.good says @stephensildo #smwldn #smwgood
    Tue, Feb 14 2012 04:03:21
  84. Share
    Everyone is introducing themselves: ITN, The assoc Press, The Good Agency, Blottr #smwgood
    Tue, Feb 14 2012 04:01:21
  85. Share
    Proceedings kicking off @ ‘Is Eyewitness news, news’. Lookin forward to the comin discussions #smwgood # smwldn
    Tue, Feb 14 2012 03:58:51