Storify: Social Giving – fundraising’s “third way”?

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    @PDarigan @Sponsume I just wonder if in a few years anyone will give without asking ‘What’s in it for me’? And that’s kinda sad. #smwgood
    Mon, Feb 13 2012 16:23:43
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    #smwgood lots to think about for me tonight @thegoodagency thanks for organising a great event and, for once, skype didn’t let us down.
    Mon, Feb 13 2012 15:19:05
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    Similar insight from @paullyoung #smwgood MT @spirals Stop thinking of campaigns, strt thinking about ongoing relationships #smw4x4 #smwldn
    Mon, Feb 13 2012 14:42:22
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    Interesting stuff at #smwgood from @paulyoung and co, had to dash for train so no time to chat to @thegoodagency sadly #smwldn
    Mon, Feb 13 2012 14:03:06
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    @londoncharlotte @paullyoung @sponsume @thegoodagency thank you all – inspiring stuff! #smwgood
    Mon, Feb 13 2012 13:53:35
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    But looking to really develop the relationship with the donor to take it to new/more personal level #SMW12 #smwgood
    Mon, Feb 13 2012 13:49:37
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    @paullyoung recognises that donors are primarily giving to their friends (who give up their birthday) and the charity second #smwgood #SMW12
    Mon, Feb 13 2012 13:48:44
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    “Fundraise” much more exciting than “Donate”. Also much more about a shared, sharing experience. #smwgood @paullyoung
    Mon, Feb 13 2012 13:47:26
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    @paullyoung: “mistakes, we’ve made a few…” – At least he can say they did it their way ;p #smwgood #smwldn #sinatra
    Mon, Feb 13 2012 13:46:15
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    Inspire people to give #smwgood #smwldn @Charitywater
    Mon, Feb 13 2012 13:44:32
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    2. Don’t ask for money instead tell a great story and provide great visuals @paullyoung @Charitywater #smwgood #smwldn
    Mon, Feb 13 2012 13:40:26
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    .@reenamandora maybe not all donors, maybe target only the younger more “social” end of fundraising? #smwgood
    Mon, Feb 13 2012 13:39:53
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    “@reenamandora: To phone and say happy birthday might be weird? #smwgood” <<< we’re trialling it with our marathon runners this year.
    Mon, Feb 13 2012 13:38:28
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    Very inspiring chat from @paullyoung, thank you! #smwgood
    Mon, Feb 13 2012 13:37:52
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    Being personal in the UK is a big ask. We keep to ourselves and are quite private. To phone and say happy birthday might be weird? #smwgood
    Mon, Feb 13 2012 13:36:48
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    Liked the @mycharitywater talk/example very much #smwgood
    Mon, Feb 13 2012 13:36:39
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    Social CRM essential to @charitywater model – amaze your customers #smwgood
    Mon, Feb 13 2012 13:34:55
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    Shd we swap phone upgrade campaign for ‘happy birthday’ campaign with no financial ask? Is this too feelgood/weird for UK? #smwgood #smwldn
    Mon, Feb 13 2012 13:34:46
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    ‘Be personal make contact and reach out be personal properly’ #smwgood #smwldn @charitywater talking about social giving
    Mon, Feb 13 2012 13:34:36
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    Wells all marked on maps with GPS & tagged so can see what you’ve funded. #smwldn #smwgood
    Mon, Feb 13 2012 13:34:30
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    Final key learning from @paullyoung: Help donors see the impact of their donation. GPS on wells, video footage, email #SMW12 #smwgood
    Mon, Feb 13 2012 13:34:27
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    Fundamental 5: show people their impact says @paullyoung #smwldn #smwgood
    Mon, Feb 13 2012 13:33:34
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    Personalised thank you videos: 250 done for donors: youtube.com/charitywater/t… #smwgood
    Mon, Feb 13 2012 13:32:55
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    Personal connections are so valuable! #smwgood #smwldn @charitywater
    Mon, Feb 13 2012 13:32:16
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    Key learning No.3: “Do it wrong quickly”… test it, evaluate, measure = LEARN #SMW12 #smwgood
    Mon, Feb 13 2012 13:32:14
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    Fundamental 4 from @paullyoung – be personal. Not just “dear xx” in an email. Call on birthdays,e.g. #smwldn #smwgood
    Mon, Feb 13 2012 13:32:10
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    Ah seems model has changed on Water Forward, so it’s got more longevity. #smwldn #smwgood #smwgood
    Mon, Feb 13 2012 13:31:24
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    Fundamental 3: do it wrong quickly. Test, do more of what works says @paullyoung Agree: make, measure, learn #smwldn #smwgood
    Mon, Feb 13 2012 13:29:29
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    SO much care and attention to supporters @charitywater. Very inspiring talk from @paullyoung. #smwgood #smwldn
    Mon, Feb 13 2012 13:30:00
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    Key learning from @paullyoung 2) Don’t ask for money publicly. Instead ask them to give up a birthday. Longevity in relationship #smwgood
    Mon, Feb 13 2012 13:29:28
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    Build relationships with donors and they will give, fundraise and influence. An interesting angle – don’t ask for money! #smwldn #smwgood
    Mon, Feb 13 2012 13:29:09
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    Think about your personal relationships: you don’t invest your time with someone that makes you sad/cry/emotionally unhappy! #smwgood #SMW12
    Mon, Feb 13 2012 13:27:52
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    Fundamental 2: don’t ask for money. Tell good stories, create something truly amazing @paullyoung #smwgood #smwldn #smwgood
    Mon, Feb 13 2012 13:27:44
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    Supporters = give raise influence. Spread the positivity baby. Good news stories are great to share. #smwgood @paullyoung @charitywater
    Mon, Feb 13 2012 13:27:16
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    Fundamental 1: be positive. Build those relationships. @paullyoung #smwldn #smwgood #smwgood
    Mon, Feb 13 2012 13:27:04
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    Be positive lessons learnt from online fundraising @Charitywater #smwgood #smwldn
    Mon, Feb 13 2012 13:27:01
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    Key learnings from @paullyoung of CharityWater: 1) BE POSITIVE! Don’t make donors cry!! Relationship = give, raise, spread #SMW12 #smwgood
    Mon, Feb 13 2012 13:26:40
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    It’s all about building relationships says @paullyoung #smwldn #smwgood #smwgood
    Mon, Feb 13 2012 13:26:07
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    People confuse the platform (MyCharityWater) with the success of @charitywater It’s not that simple … #smwldn #smwgood #smwgood
    Mon, Feb 13 2012 13:24:47
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    Love @charitywater #infographic – or is it an #infoposter ? – on http://www.charitywater.org #smwgood
    Mon, Feb 13 2012 13:23:28
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    The start of @charitywater was giving up a birthday. That’s what drove the online model. #smwldn #smwgood
    #smwgood
    Mon, Feb 13 2012 13:22:41
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    People interested in social giving #smwldn #smwgood I recommend this slidesha.re/qmI5np for more on @ajleon’s unfundraising
    Mon, Feb 13 2012 13:22:37
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    100% of donation to projects @charitywater such a fantastic claim! #smwgood
    Mon, Feb 13 2012 13:22:08
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    Up now: @paullyoung with his 5 big learnings from his 2 years as Digital Director of @charitywater #smwldn #smwgood #smwgood
    Mon, Feb 13 2012 13:20:19
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    @ajleon Hey! your extended village stuff was cited as (cracking) example of social giving at #smwldn #smwgood
    Mon, Feb 13 2012 13:19:17
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    Crowdfunding applied to charities. Fascinating stuff, thanks Greg Vincent #smwgood #smwldn
    Mon, Feb 13 2012 13:18:48
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    #smwgood #smwl ‘cherish your bloggers they do a lot of work for you’. Anyone blogging on @Oasis_UK let me know, we want to cherish you!
    Mon, Feb 13 2012 13:18:09
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    @sponsume Can see it working for smaller one-off projects, but how can it work to just fund the ongoing plan? Is it niche? #smwgood #smwldn
    Mon, Feb 13 2012 13:18:02
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    Crowd-funding projects can’t stand on their own w/o the community, so push through own social media #smwgood
    Mon, Feb 13 2012 13:17:21
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    Important to amplify the noise about fundraising through social networks – yours & others. #smwldn #smwgood #crowdfunding #smwgood
    Mon, Feb 13 2012 13:17:20
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    @josephdownie To move people from supporter to advocate them, we need to “reward” in some way. Gd question for Q & A … #smwgood #smwgood
    Mon, Feb 13 2012 13:14:46
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    @medavep hahah, I did that sum too! they ask for £20 and get £70 #smwgood
    Mon, Feb 13 2012 13:15:27
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    Actually, last tweet should have been in euros I think #smwgood
    Mon, Feb 13 2012 13:14:17
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    .@josephdownie #commoncause’s work is important here- incentivising donations prob shooting ourselves in the foot in the long run #smwgood
    Mon, Feb 13 2012 13:13:26
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    @josephdownie Good Q, but is @Sponsume reward system that far rmvd from wildlife charity campaigns around ‘adopt an animal etc.’? #smwgood
    Mon, Feb 13 2012 13:11:38
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    @werdna101 @sponsume video much more compelling than a rather dry pitch document #smwgood
    Mon, Feb 13 2012 13:11:29
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    Interesting e.g at #smwgood,around £5k raised from 72 backers in 40 days. So average funder giving around £69 #crowdfunding #smwldn
    Mon, Feb 13 2012 13:10:16
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    @sponsume have video as a compulsory part of project listing. See it as essential to public engagement #smwgood
    Mon, Feb 13 2012 13:09:35
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    So crowdfunding isn’t donations. But credit on a film is quite similar to owning a colour surely? And can we gift aid it?! #smwgood
    Mon, Feb 13 2012 13:09:23
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    Video is essential and integral part of the @sponsume pitch page. Need to create relationship with potential ‘investors’ #SMW12 #smwgood
    Mon, Feb 13 2012 13:08:56
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    . @NatalieAquilina Good question. Social giving is a great way to reach new supporters. #smwgood #smwldn #smwgood
    Mon, Feb 13 2012 13:07:30
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    Is it creating a tricky precedent if we ‘incentivize’ charitable giving? Do people give and expect more than a thankyou? #smwgood #smwldn
    Mon, Feb 13 2012 13:06:06
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    Crowd funding not donation and not investment. It sits in the middle somewhere #smwgood
    Mon, Feb 13 2012 13:06:05
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    Crowdfunding:not about convincing few people to donate large stakes. It’s about the crowd (promote your project to wider audience) #smwgood
    Mon, Feb 13 2012 13:05:21
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    Crowdfunding: the main benefit is to create a buzz and social conversations #smwgood
    Mon, Feb 13 2012 13:05:17
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    crowd-funding isn’t donation and it isn’t investment – have to sell the *rewards* of your project #smwgood
    Mon, Feb 13 2012 13:05:16
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    Crowdfunding is not about donations and not about investment. It’s about rewarding supporters. Ask for a little from a lot #smwgood #smwldn
    Mon, Feb 13 2012 13:04:30
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    #crowdfunding says @sponsume is not pure donation, not investment, but something in between #smwgood #smwldn #smwgood
    Mon, Feb 13 2012 13:04:03
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    “crowd funding is about selling rewards linked to your project” @sponsume #smwldn #smwgood
    Mon, Feb 13 2012 13:02:29
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    Will fundraising models change to fit in with what the public want and the way they want to connect with charities? #smwgood
    Mon, Feb 13 2012 13:01:59
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    @Sponsume crowdfunding – engagement (x3), accountability, rewards. #smwgood
    Mon, Feb 13 2012 13:01:41
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    Crowdfunding for charities should be used for tangible projects. It increases accountability and is about selling rewards #smwgood
    Mon, Feb 13 2012 13:01:29
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    Director of @sponsume: only accept project-based idea (not just general themes).Important for public to see where money goes #SMW12 #smwgood
    Mon, Feb 13 2012 13:00:55
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    @allthatkatydid Ah it was the psychological glue between Draper (trad advertising) & Zuckerberg (social media) #smwgood #smwldn #smwgood
    Mon, Feb 13 2012 13:00:54
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    Crowd funding who knew?! Greg from @sponsme is breaking it down #smwgood #smwldn
    Mon, Feb 13 2012 12:59:12
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    @Jack_Ashman two jars of cookies, 1 full 1 half, cookies in half full tasted better. Not 100% sure how applied to zuckerberg – yet! #smwgood
    Mon, Feb 13 2012 12:58:18
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    Greg from @sponsume showing us the theory & practice of #crowdfunding #smwgood #smwldn #smwgood
    Mon, Feb 13 2012 12:56:06
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    Greg from @Sponsume up now – crowdfunding solutions #smwgood #smwldn (idea, in varying forms, is hundreds of years old)
    Mon, Feb 13 2012 12:54:40
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    Online donations make up 3% of total charity donations. Shocking, what will push this up in the year to come….#smwgood
    Mon, Feb 13 2012 12:54:35
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    Online donations up 85%. But still tiny. So much growth to come #smwgood.
    Mon, Feb 13 2012 12:54:19
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    @PDarigan Glad you liked it – psychologists certainly know how to do experiments! #smwgood #smwgood
    Mon, Feb 13 2012 12:53:56
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    The share of donations made online has risen by 85% in last 3 years (but still only counts or 3.7% of all donations) #SMW12 #smwgood
    Mon, Feb 13 2012 12:50:30
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    54% have a social network account. Thought it would be much higher #smwgood
    Mon, Feb 13 2012 12:48:58
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    Scarcity in action: invite a few (limited) number of guests, see immediate demand… “scarce stuff is good stuff” #smwgood #SMW12
    Mon, Feb 13 2012 12:46:09
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    Last tweet was before they used @ajleon’s case study, honest! #smwgood
    Mon, Feb 13 2012 12:45:41
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    Starting to see similarities between social giving concept and @ajleon’s “unfundraising” concept presented at IOF #smwgood #smwldn
    Mon, Feb 13 2012 12:44:47
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    Clear role for social. Creating a ripple effect amongst established supporters #smwgood
    Mon, Feb 13 2012 12:44:41
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    Social giving: it’s not the platform, it’s the tech and human behaviour #smwgood
    Mon, Feb 13 2012 12:44:35
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    Kodak carousel and facebook timeline – right? @londoncharlotte @thegoodagency #smwgood #cookies #nom
    Mon, Feb 13 2012 12:44:00
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    Work with acquired donors to leverage their networks – make them social donors #smwgood #smwldn
    Mon, Feb 13 2012 12:42:13
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    REnjoy everyone! sad to miss it. T @thegoodagency: And we’re off! #smwldn biscuits as prizes to start off! #smwgood
    Mon, Feb 13 2012 12:41:32
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    Ah, the age old biscuit question – hand in the cookie jar? :/ #smwgood #smwldn #socialgiving
    Mon, Feb 13 2012 12:40:36
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    Interesting thoughts about the theoretical psychology of consumers. But can’t stop thinking about biscuits!! #smwgood #SMWLDN #SMW12
    Mon, Feb 13 2012 12:40:35
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    Psychology in action very interesting #smwgood #smwldn
    Mon, Feb 13 2012 12:40:22
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    Anyone know what Mad Men, Mark Z’burg and biscuits/cookies got in common? #smwgood
    Mon, Feb 13 2012 12:39:24
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    Heuristic thinking – reciprocity, social proof, consistency, liking, scarcity #smwgood
    Mon, Feb 13 2012 12:36:48
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    Live now at #smwldn and #smwgood with the Good Agency. Consumer psychology… Basically watch Mad Men and read The Hidden Persuaders.
    Mon, Feb 13 2012 12:34:50
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    Eagerly awaiting talks from @thegoodagency @londoncharlotte @paullyoung @sponsume #smwgood #SMWLDN (loving the recycled notebook too)…
    Mon, Feb 13 2012 12:31:08
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    At my first #smwldn event of the week at @thegoodagency Expecting lots of good stuff on fundraising through social media. #smwgood
    Mon, Feb 13 2012 12:31:08
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    Snacks and wine! And fundraising! Great combo #smwldn #smwgood
    Mon, Feb 13 2012 12:23:02
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    Hello to @paullyoung @Sponsume and @londoncharlotte at the @thegoodagency social giving event #smwldn #smwgood
    Mon, Feb 13 2012 12:23:02
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    Party in my mouth @thegoodagency #smwgood w @LadyCarlyCroft
    Mon, Feb 13 2012 12:23:02
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    Welcome to Social Media Week. Really excited about @thegoodagency sessions on social giving & social news. #smwldn #smwgood
    Mon, Feb 13 2012 02:20:43
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