Santa brand guidelines

*Santa*  is a concept, not an idea. It’s an emotion, not a feeling. It’s both yesterday and today. And it’s tomorrow as well.  In the crowded market place of gift-centric solutions, how can brand *Santa* distinguish itself?  This definitive guide will show you how to live the brand.  How to meet it, greet it, eat it.  Seasons greetings to you all.  Santa Brand Book

 

(Thanks go to Quietroom for creating this essential document).

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