Hey, I don’t wanna shoot this bear.

Although it may be a tad strange that a product so firmly rooted in paper should give good digital,  this has to be the best example of good rich media advertising, user engagement and viral I’ve seen.  Possibly ever.  But that could be the novelty not yet having worn off. (Can you resist typing in rude words? No? Tippex didn’t think so either.)

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