Category Archives: Things I’ve thought

The Value Of Mobile

We’re all passionate about our organisations and causes. We all want to recruit as many people to support our mission as we can; to raise money, campaign and help spread the word.  But it’s increasingly tough out there. Charities are … Continue reading

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Is Native Advertising really The Next Big Thing?

“People read what they want to read, and sometimes it’s an ad” Howard Luck Gossage, advertising pioneer, 1969 Native Advertising  was fast becoming a part of buzzword bingo by the end of last year.  But what exactly is it? It is, … Continue reading

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Christmas dinner. So much more than just a meal.

  As Epicurus said, “we should look for someone to eat and drink with before looking for something to eat and drink, for dining alone is leading the life of a lion or wolf.” If you think about it, Christmas … Continue reading

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Everyone likes a freebie. Tools to help you manage social media.

I’ve run a few social media sessions recently for PR and comms folk working in the voluntary and public sectors.  One thing that comes up in discussions with them is how to get the most out of social when it’s … Continue reading

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Emotional by design

This year’s International Fundraising Congress in Holland was pretty emotional. Indeed we have a new bit of jargon for our next bingo sessions: “emotionomics”.   Which got me thinking more about how we approach digital.  I’ve talked before about choice … Continue reading

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London 2012′s digital strategy pays off.

  In perhaps  an odd move by a network editing and delaying their Olympic coverage NBC have produced a Twitter Tracker that gives a snapshot of how real time and social these games have been.   Data collected by  Mass Relevance  … Continue reading

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Gantt charts, maps and chemistry.

We’re working on some digital projects right now that have got everybody pretty excited in the agency.  We’ve just launched the first phase of Age International’s new site, and are proudly part of WaterAid’s The Big Dig.  There’s things on … Continue reading

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