Author Archives: londoncharlotte

About londoncharlotte

Hello. I’m Charlotte Beckett. I’m Head of Digital at The Good Agency. These are just my thoughts about fundraising, campaigning, communications, engagement, advertising, that type of thing. And maybe some other types of things. I believe in integration, but not matching luggage.

The planning process

  The Good planning process   The Good difference      

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We’re better off connected: socially challenging Social Media Week events

The 2013 edition of Social Media Week London continues the debate around the power of social media to be a force for change in all sectors.  But technology is, of course, only as useful as its users make it. Our theme … Continue reading

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The Value Of Mobile

We’re all passionate about our organisations and causes. We all want to recruit as many people to support our mission as we can; to raise money, campaign and help spread the word.  But it’s increasingly tough out there. Charities are … Continue reading

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The art of asking – an inspirational TED talk

Don’t make people do something, ask them.  Ask them by connecting with them. When you connect with them, people want to help you.  Lessons in successful (crowd)fundraising from alt-rock icon Amanda Palmer, who raised $1.2 million on Kickstarter for her … Continue reading

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We really are True Romantics

I’ve been meaning to write about this all month to give you more chance to check it out, but time as run by and here we are on the last day of a remarkable campaign. We worked with the nation’s … Continue reading

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Is Native Advertising really The Next Big Thing?

“People read what they want to read, and sometimes it’s an ad” Howard Luck Gossage, advertising pioneer, 1969 Native Advertising  was fast becoming a part of buzzword bingo by the end of last year.  But what exactly is it? It is, … Continue reading

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Crisis at Christmas 2012

Thousands of guests were welcomed by Crisis at Christmas centres this year, with all their residential centres filled to capacity and day centres busy throughout the whole week.   People took advantage of medical services, advice services, as well as … Continue reading

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