Author Archives: londoncharlotte

About londoncharlotte

Hello. I’m Charlotte Beckett. I’m Head of Digital at The Good Agency. These are just my thoughts about fundraising, campaigning, communications, engagement, advertising, that type of thing. And maybe some other types of things. I believe in integration, but not matching luggage.

The planning process

  The Good planning process   The Good difference      

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We’re better off connected: socially challenging Social Media Week events

The 2013 edition of Social Media Week London continues the debate around the power of social media to be a force for change in all sectors.  But technology is, of course, only as useful as its users make it. Our theme … Continue reading

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The Value Of Mobile

We’re all passionate about our organisations and causes. We all want to recruit as many people to support our mission as we can; to raise money, campaign and help spread the word.  But it’s increasingly tough out there. Charities are … Continue reading

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