Author Archives: londoncharlotte

About londoncharlotte

Hello. I’m Charlotte Beckett. I’m Head of Digital at The Good Agency. These are just my thoughts about fundraising, campaigning, communications, engagement, advertising, that type of thing. And maybe some other types of things. I believe in integration, but not matching luggage.

The Value Of Mobile

Posted on April 30, 2013

We’re all passionate about our organisations and causes. We all want to recruit as many people to support our mission as we can; to raise money, campaign and help spread the word.  But it’s increasingly tough out there. Charities are … Continue reading →

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The art of asking – an inspirational TED talk

Posted on March 4, 2013

Don’t make people do something, ask them.  Ask them by connecting with them. When you connect with them, people want to help you.  Lessons in successful (crowd)fundraising from alt-rock icon Amanda Palmer, who raised $1.2 million on Kickstarter for her … Continue reading →

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We really are True Romantics

Posted on February 28, 2013

I’ve been meaning to write about this all month to give you more chance to check it out, but time as run by and here we are on the last day of a remarkable campaign. We worked with the nation’s … Continue reading →

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